Comments on: Ouch! A Story about offering Discounts (Part One) http://www.btbtraining.com/2008/02/05/offering-discounts-ouch/ Business development and strategy , sales and marketing, social media Thu, 17 May 2012 05:24:28 +0000 http://wordpress.org/?v=2.5.1 By: Niall Devitt http://www.btbtraining.com/2008/02/05/offering-discounts-ouch/#comment-164 Niall Devitt Thu, 24 Apr 2008 14:06:36 +0000 http://www.btbtraining.com/archives/50#comment-164 Thanks for reading Eric Thanks for reading Eric

]]> By: Eric http://www.btbtraining.com/2008/02/05/offering-discounts-ouch/#comment-77 Eric Wed, 26 Mar 2008 08:06:07 +0000 http://www.btbtraining.com/archives/50#comment-77 <strong>Eric...</strong> Have enjoyed your site very much and benefited from the information. Thank You.... Eric…

Have enjoyed your site very much and benefited from the information. Thank You….

]]> By: Niall Devitt http://www.btbtraining.com/2008/02/05/offering-discounts-ouch/#comment-51 Niall Devitt Fri, 07 Mar 2008 17:09:14 +0000 http://www.btbtraining.com/archives/50#comment-51 Thanks Harriet, you are absolutely right . Discounts are often used as one last desperate attempt to win business where the seller has failed to convey the value to the prospect. In my opinion a discount should only be used when tied to some type of commitment i.e. sound promise of future business, a good referral, a recommendation etc. The seller needs to attach a value to to the actual discount. Alternatively, it can be very effective to use a discount as a thank you to a loyal customer. Wait till after the customer has put in a large order and surprise him or her with a reduction on the invoice (Include a hand written thank you note). This gesture can cement the relationship and more often the customer will pick up the phone or e-mail to thank you. Thanks Harriet, you are absolutely right . Discounts are often used as one last desperate attempt to win business where the seller has failed to convey the value to the prospect. In my opinion a discount should only be used when tied to some type of commitment i.e. sound promise of future business, a good referral, a recommendation etc. The seller needs to attach a value to to the actual discount. Alternatively, it can be very effective to use a discount as a thank you to a loyal customer. Wait till after the customer has put in a large order and surprise him or her with a reduction on the invoice (Include a hand written thank you note). This gesture can cement the relationship and more often the customer will pick up the phone or e-mail to thank you.

]]> By: Harriet Meyerson http://www.btbtraining.com/2008/02/05/offering-discounts-ouch/#comment-50 Harriet Meyerson Fri, 07 Mar 2008 16:03:49 +0000 http://www.btbtraining.com/archives/50#comment-50 Your story about offering discounts is very thought provoking. It made me think that perhaps giving discounts is the lazy way to sell, instead of taking the time to think about all the value in your product or service and conveying that to the customer. Thanks for giving me lots of food for thought. Harriet Meyerson Your story about offering discounts is very thought provoking. It made me think that perhaps giving discounts is the lazy way to sell, instead of taking the time to think about all the value in your product or service and conveying that to the customer. Thanks for giving me lots of food for thought. Harriet Meyerson

]]> By: Niall Devitt http://www.btbtraining.com/2008/02/05/offering-discounts-ouch/#comment-4 Niall Devitt Tue, 05 Feb 2008 21:00:43 +0000 http://www.btbtraining.com/archives/50#comment-4 Thanks Allen Thanks Allen

]]> By: Allen Taylor http://www.btbtraining.com/2008/02/05/offering-discounts-ouch/#comment-3 Allen Taylor Tue, 05 Feb 2008 14:34:21 +0000 http://www.btbtraining.com/archives/50#comment-3 I found your site on technorati and read a few of your other posts. Keep up the good work. I just added your RSS feed to my Google News Reader. Looking forward to reading more from you. Allen Taylor I found your site on technorati and read a few of your other posts. Keep up the good work. I just added your RSS feed to my Google News Reader. Looking forward to reading more from you.

Allen Taylor

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