The Selling Power of Customer Testimonials
Published by Niall Devitt, Btb Business Training
I was just about to write a post on the how satisfied customers can help a business to grow through word of mouth marketing, recommendations and testimonials. Call it karma, but just then, a recent client of ours, Ireland’s best selling kitchen provider, Cash & Carry Kitchens sent me over a testimonial.
In June of this year, I developed with their sales manager John Byrne, a sales training programme for their sales people. Sometimes, it’s simply best to shut up and let someone else make the point, particularly if they do it better than you.
If you are expecting a training course to consist of “a grey suited, grey haired individual with a grey complexion to make a power point presentation” over a number of days, causing all those attending to loose interest and fall into a mind numbing stupor, then Beyond the Boardroom and in particular Niall Devitt is not the consultant for you.
Niall created a bespoke training course for Cash & Carry Kitchens and from the outset it was obvious that Niall’s attitude to training has been built up over many years of actually achieving sales success. He has the ability to interact with sales people on their level. He speaks their language. Within a very short space of time your sales staff will know that Niall has faced the same trials and tribulations that they face on a, sometimes, daily basis and this gives him an immediate rapport with the individuals he meets.
Niall will challenge your sales staff to go that little bit further and show them how easy it is to push the boundaries of their comfort zone, a zone that they have mentally set for themselves, and show them how that little extra effort will translate good prospects into good sales to the benefit of all.
I would have no hesitation in recommending Beyond the Boardroom and Niall Devitt to any company contemplating staff training. He is a dedicated, intelligent individual with the ability to adapt to the situation he is in, instantly. Your sales staff will thank you for this enlightened approach to sales training and the results won’t disappoint.
John Byrne
Sales Manager
Cash & Carry Kitchens Ltd.
Thanks to John, Niall and the team at Cash & Carry Kitchens for making the experience so enjoyable and my job easy. I wish you all continued success.
Tags: bespoke sales course, sales training ireland, testimonials