Part one received a great response. A BIG thank you to everyone who took the time to read it.

Are you being Talked About?

You hope so?

This is a very simple way to use twitter. You can monitor for mentions of you or your brand. If people are saying (tweeting) good things, and even when they are tweeting bad things; if you engage in the conversation - Twitter gives you an opportunity to market yourself in a positive way.

Get Talked About (RTed)

It’s easy, just SHARE

I am not a big brand, so when I started using twitter, I had only a very limited number of mentions in the twittersphere - I knew I needed to change this.

• The easiest way to get RTed on Twitter is through offering your Twitter friends (followers) great content.
• Get RTed by RTing your Friends - this is critical step towards building effective marketing on Twitter.
• Remember, the more you RT others - the more lightly they will do the same for you.

Now, if I twit a piece of information like a new blog post on Twitter, many others will RT which in turn sends additional people to my blog. So far, this has meant an additional 50-100 visitor per day.

Note: All this helps to build your friends (followers) organically. Simply put, the more you put in - the more friends and RTs you will get back out.

RT @nialldevitt #twittertip make sure you comment/recommend why someone should read the RT

RT @nialldevitt #twittertip if you want to be RTed, make sure you keep your tweets to less than 140 characters

Who are you Talking to?

The art of conversation

As I mentioned, I am at heart; a salesperson - this is the bit that really interested me about Twitter . Can it help me to sell my services? The answer is a resounding YES.

One big advantage, Twitter has over other social media is that it predominately happens in real time - hence you can have live conversations in the Twitter virtual world.

If you think about it, Twitter is the perfect online environment for the sales professional because:

• You have live opportunities to listen
• You have live opportunities to ask questions
• You have live opportunities to start conversations

And these are all key skills in developing relationships (prospects) …..Yippee!

Ok, so the questioning and listening skills that are required might be more subtle; than say those needed in a traditional face to face setting (meeting). I definitely believe it’s worth the effort, because the opportunity to do so is enormous.

Remember: RTing is at the start and heart of this process - In essence, it is both the seed and the building block rolled into one.

One of the reasons I really get Twitter is, I know that with the right amount of savvy - I can get to talk to key people within organizations right now. Going down more traditional prospecting routes, these same conversations could take me weeks to achieve. If you factor in the Twitter culture (the RT) you quickly come to realise - that Twitter is highly sophisticated business development tool.

Taking it Offline

VERY IMPORTANT!

If you really really want to maximise on Twitter’s potential, the next step is to take these relationships offline.  Again, this is easy, start by sending a DM and then arrange to have phone conversation, a coffee or a meet up.

RT @nialldevitt #twittertip every day, take one online relationship and make it offline

It’s Additive

I hope you enjoyed my Twitter Story thus far. I am off to tweet and retweet. You can catch me on Twitter @ http://www.twitter.com/nialldevitt

Please don’t be a follower, be a friend

Tags: social media networking, social media tools, twitter, using twitter effectively, using twitter for marketing, using twitter for sales

This entry was posted on Wednesday, July 8th, 2009 at 3:19 pm and is filed under Sales, web marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.