There is a revolution taking place……We are witnessing the greatest shift since the industrial revolution but at a pace that we can only struggle to appreciate.

• Technology and specifically Social Media technologies are advancing at an exponential rate.
• The growth of users of social media has followed a similar path – for example, Facebook now has 1000000 Irish users.
• Further applications (technologies) are constantly been developed off the back of the original idea.

Read between the lines and you begin to realise that “the hierarchical nature of our society is beginning to crumple”

• The concept of ownership as we previously understood it now no longer applies e.g. music industry.
• The “normal Joe” now has the resource and facility to reach out and influence the collective.
• Organisations can no longer control the message (idea); engagement is the only way to now exert influence.

Power is very quickly been transferred to the individual and the collective……..The smartest individuals (Obama) and organizations are learning to embrace rather than fight this tide.

Where does Ireland presently sit in the new world?

• We are 18-24 months behind in terms of our learning.
• We are currently still debating “which tools” rather than “what opportunities exist” for us. We need to GET REAL.

So what realizations do we need to make?

• The tool (technology) does what it says on the tin.
• The real conversation should be about the effectiveness of the person, organization, country or tribe using these tools.
• We are a small country; we should be able to move fast.
• There exists very real potential for Ireland Inc around “Global Irish” and “Smart Economy”
• There will no prize for second place, to truly benefit we have to become the Global Leader - a “Silicon Valley” approach.
• The future is now, time is running out. SPEED is King

So here it is, the NEW GAME… #IrelandInc #SmartEconomy #GlobalIrish #SocialMedia - Let’s start to Join the dots?

Tags: global irish, smart economy, social media

This entry was posted on Saturday, October 10th, 2009 at 10:56 am and is filed under General, Uncategorized, web marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.