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Archive for April, 2010

The World’s Greatest Salesperson! NOT

Tuesday, April 27th, 2010

If you are looking for a really intelligent & Interesting conversation about modern selling, you could do a lot worse than this post The World’s Greatest Salesperson! from David Brock (Make sure to read the comments, there great!). The post stems from OgilvyOne’s contest to find the world’s greatest salesperson As Dave points out “It’s an intriguing notion” but unfortunately Ogilvy misrepresent selling as the “craft of persuasion” to pitch, to pry, to persuade. (more…)

Guest Post: Social Media: It’s about People not Tools

Tuesday, April 20th, 2010

In my first Bloggertone post – Social Media inside the Corporation – I introduced the story of how a personal interest in what we then referred to as Web 2.0, had grown into a key business initiative inside the organisation where I work, which we now call SNBC (Social Networking & Business Collaboration).  It has been an exciting journey over the last two plus years, with many twists and turns as we have adapted to the various challenges of trying to increase usage of Social Media for internal communication and collaboration. (more…)

Guest Post: 4 Badges of Liberation from the Cult of Orthodox Business Doctrine

Thursday, April 8th, 2010

“If I told you what it takes to reach the highest highs, you’d laugh and say, ‘Nothing’s that simple.’ But you’ve been told many times before, Messiah’s pointing to the door, and no one had the guts to leave the temple.” – from “I’m Free” by The Who (more…)