A few weeks back I posted “PageRank Thank Google” where I talked about getting our first PageRank for this, our new site. PageRank is a numeric value that represents how important a page is on the web and goes right up to 10, in other words, its one of the important factors in helping to get new visitors on to your site.

Google Analytics is a free tool offered by Google that generates detailed statistics about these visitors. it shows you how people found your site, how they explored it, and how you can enhance their visitor experience. Improve your website return on investment, increase conversions, and make more money on the web.

As part of Analytics, Google now offer a benchmarking tool so that you can compare your site’s performance against other similar sized sites. Based on the number of visits each site receives, sites of similar sizes are grouped together under three classifications: small, medium and large. We afraid will have to make do with being in the small classification for the time being.

So here a run-down according to Analytics of how Beyond the Boardroom performed for the months of March and April.

The benchmark for Visits is 184 and we received 695 (+278%) during the period so this is a very good result, however it should be pointed out that our site Real World Sales Training is still presently live and sending some of this traffic.

A bounce occurs when a website visitor leaves a page or a site without visiting any other pages before a specified session-timeout occurs. There is no industry-standard minimum or maximum time by which a visitor must leave in order for a bounce to occur, Its usually around the 30 seconds mark. A 50% bounce is 14% more than the benchmark and not good news.

The is the number of site individual page views over the period. Its a good result but to be kinda expected based on the overall number of visits over the same period.

Again a really good return. Even though the bounce rate is very high, once someone has a look around the site they are on average spending over five minutes here. Our blog is of course a major factor in this regard.

The average number of pages per visit is just over 4 which again is a positive return when you consider the benchmark is around 2.5. Again the blog is a big factor here.

This is the new visits figure and it pretty much on the money at 62%.

So overall the positives are the number of visits, the overall number of page views, the average time spent on the site and average number of pages per visit. The big negative and cause for concern being that the bounce rate is currently nearly half the total number of visitors.

Posted by Niall

Tags: search engine marketing, search engine optimisation, search engine positioning, search engine promotion, SEO

This entry was posted on Thursday, May 15th, 2008 at 11:14 am and is filed under Startups, Web, training ROI. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.