The ability to create rapport with others helps to ensure success in almost every situation. Effective rapport building allows for more effective communication that is a crucial ingredient in all business interactions including but not limited to selling, negotiations and interviews.

Rapport usually happens at a level that we are unaware of so people will say that they had a gut instinct or a feeling to describe having a good or bad rapport with another person. Statements such as ” I had a good feeling about her” or ” There was something just not right about him” will be used to describe communications such as interviews or sales meetings.

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We recently recruited a senior salesperson for a top company in the construction industry. Needless to say, there was a lot of interest in the role and it carried a great salary and fantastic benefits package.

Eventually two outstanding candidates were short-listed, however it was proving difficult to separate between the two. After a final series of interviews the Sales Manager decided on the person he wanted and I was interested to find out why.

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