Studies show that women buy or influence 80% of all consumer goods. According to a David Powers Homes study they make 80% of all $180 to $500K price range and they are likely to play a significant role in other big ticket purchases such as cars etc. In fact just because they aren’t directly involved in a particular purchase doesn’t mean they aren’t strongly behind the buying decision.
I just came across a great blog called YoungEntrepreneur.com founded by brothers Matthew and Adam Toren. Enthusiasts for enterprise and having many years hands on experience , the brothers have extensive knowledge in strategic marketing, advertising, public relations, small business research, strategy management, international business and business planning. Their much anticipated book, ‘The Innovative Entrepreneur.’ is expected to be hitting book shelves very soon.
Writing and publishing online articles is a great way to both promote your business by increasing the numbers of visitors and backlinks to your website.
We recently undertook a re branding exercise including changing our name from Real World Sales Training to Beyond the Boardroom, primarily because the list of services that we now offer has increased and the old name Real World Sales Training didn’t reflect this. As part of this re branding, our website moved to a new domain www.realworld.ie to www.btbtraining.com
A big concern when you have to move is that when you move sites you affect your site performance in Google and for a business like ours that depends on the web for enquires and leads, this is very bad news.
In the today’s business environment the Internet has become an extremely powerful business tool. At a minimum it can be used to generate plenty of juicy new sales leads or at its full potential delivering a full e-commerce sales vehicle and revenue stream.
