Studies show that women buy or influence 80% of all consumer goods. According to a David Powers Homes study they make 80% of all $180 to $500K price range and they are likely to play a significant role in other big ticket purchases such as cars etc. In fact just because they aren’t directly involved in a particular purchase doesn’t mean they aren’t strongly behind the buying decision.
This is the final post of three on Cold Calling strategies and techniques although I’m sure it’s a subject I will no doubt revisit in the future. The other two posts are “Is Cold Calling still Relevant” and “Cold Call Strategy Planning and Objective”
This is the first of a further three posts dedicated to the one of the hottest of sales topics: Cold Calling
Cold Calling is probably the one subject that truly divides opinions across the sales community. When it comes to cold calling there are generally two polar opposite viewpoints, one being that you can learn to use cold calling as a effective means of generating new business meetings, going on to claim that by applying the right tactics and approach you can not only be successful but even learn to enjoy the experience.
Seeking out other professionals who will act on your behalf as referral partners is an excellent and production way of securing high quality leads.
Here’s an article on the subject by C.J. Hayden. C.J. is the best-selling author of “Get Clients NOW! (AMACOM, 1999)”, “Get Hired NOW!” and “The One-Person Marketing Plan Workbook”. C.J. is a career and business coach who teaches people to make a better living doing what they love. She is a former corporate productivity consultant with over 25 years experience in business and management. C.J. has been speaking and training professionally since 1978, and coaching since 1992. She has been featured in numerous books and magazines, and widely profiled internationally by newspapers, radio, and TV. For more information, visit www.getclientsnow.com.
My very first sales position was with an insurance industry and I now can look back fondly at that experience knowing that some of the early sales skills that I learnt from my time selling life polices and critical illness cover have remained valuable and relevant to the other products that I later sold and sales roles that I worked.
I am usually not a big fan of VM but here at fantastic article from Jill Konrath on making it work for you.
Here’s a great article on following up with prospects and clients from Diane Helbig. Diane is a Professional Coach, and the president of Seize This Day Coaching. She works one-on-one and in groups with small business owners, entrepreneurs, and salespeople to help them create successful business development strategies. As a team, they embrace the possibilities.
On the train from Dublin, I got chatting to a gent from Cork called Bob who has been a sales rep for many years. He was returning home from a one-day trade show and after I explained to him what I did, the conversation quickly turned to sales.
