Because this site is relatively new ( Jan 08), I have been trying since the start of the year to build up our PageRank and of course visitor numbers.
On Tuesday the 29th of April, we received our first official PageRank and in the post “Website Performance against Google’s Benchmarking” I discussed how the site was performing in terms of visitor numbers.
So here’s the update:
Search engine Optimisation (SEO) is the process of increasing the volume of traffic to your website from the search engines for the keywords your target audience are using when searching for your products or service. The higher your site ranks for these keywords in Google and the other search engines increases the lightly hood of potential customers finding your site and buying your products.
Studies show over 40% of people clicking through on the number one ranked site with the numbers of clicks rapidly decreasing as you move down from position to position. In fact 80% of people do not search more than two pages deep so appearing on page number seven makes your website almost invisible to potential customers.
A few weeks back I posted “PageRank Thank Google” where I talked about getting our first PageRank for this, our new site. PageRank is a numeric value that represents how important a page is on the web and goes right up to 10, in other words, its one of the important factors in helping to get new visitors on to your site.
Google Analytics is a free tool offered by Google that generates detailed statistics about these visitors. it shows you how people found your site, how they explored it, and how you can enhance their visitor experience. Improve your website return on investment, increase conversions, and make more money on the web.
I just came across a great blog called YoungEntrepreneur.com founded by brothers Matthew and Adam Toren. Enthusiasts for enterprise and having many years hands on experience , the brothers have extensive knowledge in strategic marketing, advertising, public relations, small business research, strategy management, international business and business planning. Their much anticipated book, ‘The Innovative Entrepreneur.’ is expected to be hitting book shelves very soon.
Its just after 11 on Tuesday the 29th of April 2008 and I have just noticed on my google toolbar that our new site has achieved a PageRank of 3.
Writing and publishing online articles is a great way to both promote your business by increasing the numbers of visitors and backlinks to your website.
We recently undertook a re branding exercise including changing our name from Real World Sales Training to Beyond the Boardroom, primarily because the list of services that we now offer has increased and the old name Real World Sales Training didn’t reflect this. As part of this re branding, our website moved to a new domain www.realworld.ie to www.btbtraining.com
A big concern when you have to move is that when you move sites you affect your site performance in Google and for a business like ours that depends on the web for enquires and leads, this is very bad news.
Continued…..
In the today’s business environment the Internet has become an extremely powerful business tool. At a minimum it can be used to generate plenty of juicy new sales leads or at its full potential delivering a full e-commerce sales vehicle and revenue stream.
