This is the final post of three on Cold Calling strategies and techniques although I’m sure it’s a subject I will no doubt revisit in the future. The other two posts are “Is Cold Calling still Relevant” and “Cold Call Strategy Planning and Objective”
In the last post “ Is Cold Calling still Relevant” I discussed some issues around cold calling and outlined why I feel that it is a very divisive sales topic. While are some who believe that cold calling is no longer relevant, my opinion remains that if you apply the right approach and techniques, cold calling is still a effective method of generating sales meetings.
This is the first of a further three posts dedicated to the one of the hottest of sales topics: Cold Calling
Cold Calling is probably the one subject that truly divides opinions across the sales community. When it comes to cold calling there are generally two polar opposite viewpoints, one being that you can learn to use cold calling as a effective means of generating new business meetings, going on to claim that by applying the right tactics and approach you can not only be successful but even learn to enjoy the experience.
