The ability to create rapport with others helps to ensure success in almost every situation. Effective rapport building allows for more effective communication that is a crucial ingredient in all business interactions including but not limited to selling, negotiations and interviews.

Rapport usually happens at a level that we are unaware of so people will say that they had a gut instinct or a feeling to describe having a good or bad rapport with another person. Statements such as ” I had a good feeling about her” or ” There was something just not right about him” will be used to describe communications such as interviews or sales meetings.

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Recording details on paper with the prospect during a sales meeting is a subject that divides a lot of salespeople. Sellers who fall into the “no to note taking camp” will say that note taking can be off putting to the prospect and only serves to stop the prospect from sharing information.

They say that it can ruin the natural flow of the conversation and can make questioning the prospect a disjointed process. I on the other hand am a firm believer in the value of taking notes Here is a list of ten reasons why I believe note taking works.

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In this post I will be dealing with how to effectively rapport build with a new prospect. I will also be looking at some traditional rapport building techniques and why they might in fact be damaging your overall sales approach. I am not going to be dealing with body language and subconscious communication techniques which I will look at in a later post.

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