Studies show that women buy or influence 80% of all consumer goods. According to a David Powers Homes study they make 80% of all $180 to $500K price range and they are likely to play a significant role in other big ticket purchases such as cars etc. In fact just because they aren’t directly involved in a particular purchase doesn’t mean they aren’t strongly behind the buying decision.
This is the final post of three on Cold Calling strategies and techniques although I’m sure it’s a subject I will no doubt revisit in the future. The other two posts are “Is Cold Calling still Relevant” and “Cold Call Strategy Planning and Objective”
Designing an incentive plan that gets balance right in terms of cost versus performance can be a difficult task . The challenge being to create a structure that includes sufficient attainable rewards to motivate the team while at the same time creates enough challenge and fail safes that the company doesn’t end up paying over the top for performance.
Get it right and you end up with a highly motivated sales team, high levels of performance and sustainable growth and costs. Get it wrong on the other hand and you end up with a demotivated team, disjointed performance levels and unpredictable growth with high costs.
The Top 10 Sales Articles is a website that I have been meaning to post about for a while and they gave me a good reason this month when they featured one of my articles Ten Reasons to take Notes during a Sales Meeting.
Thanks a lot guys, needless to say that I have been a fan of the website since it started in April 07. It is top quality on-line resource for anyone who is interested in sales and business development knowledge and advice.
Seeking out other professionals who will act on your behalf as referral partners is an excellent and production way of securing high quality leads.
Here’s an article on the subject by C.J. Hayden. C.J. is the best-selling author of “Get Clients NOW! (AMACOM, 1999)”, “Get Hired NOW!” and “The One-Person Marketing Plan Workbook”. C.J. is a career and business coach who teaches people to make a better living doing what they love. She is a former corporate productivity consultant with over 25 years experience in business and management. C.J. has been speaking and training professionally since 1978, and coaching since 1992. She has been featured in numerous books and magazines, and widely profiled internationally by newspapers, radio, and TV. For more information, visit www.getclientsnow.com.
My very first sales position was with an insurance industry and I now can look back fondly at that experience knowing that some of the early sales skills that I learnt from my time selling life polices and critical illness cover have remained valuable and relevant to the other products that I later sold and sales roles that I worked.
Recording details on paper with the prospect during a sales meeting is a subject that divides a lot of salespeople. Sellers who fall into the “no to note taking camp” will say that note taking can be off putting to the prospect and only serves to stop the prospect from sharing information.
They say that it can ruin the natural flow of the conversation and can make questioning the prospect a disjointed process. I on the other hand am a firm believer in the value of taking notes Here is a list of ten reasons why I believe note taking works.
I am usually not a big fan of VM but here at fantastic article from Jill Konrath on making it work for you.
Within the first few seconds of any encounter you are evaluated by the prospect. Your appearance, demeanour and body language all contribute to quickly create a first impression. This judgement happens primarily on a subconscious level and once made is extremely difficult to reverse. The prospect’s subconscious is asking the question “can I trust this person”. Follow these twelve key lessons and learn to influence this judgement in a positive way helping you to make a great first impression.
Here’s a great article on following up with prospects and clients from Diane Helbig. Diane is a Professional Coach, and the president of Seize This Day Coaching. She works one-on-one and in groups with small business owners, entrepreneurs, and salespeople to help them create successful business development strategies. As a team, they embrace the possibilities.
