The SEO Rapper
Thursday, July 10th, 2008Search engine Optimisation (SEO) is the process of increasing the volume of traffic to your website from the search engines for the keywords your target audience are using when searching for your products or service. The higher your site ranks for these keywords in Google and the other search engines increases the lightly hood of potential customers finding your site and buying your products.
Studies show over 40% of people clicking through on the number one ranked site with the numbers of clicks rapidly decreasing as you move down from position to position. In fact 80% of people do not search more than two pages deep so appearing on page number seven makes your website almost invisible to potential customers.