Search engine Optimisation (SEO) is the process of increasing the volume of traffic to your website from the search engines for the keywords your target audience are using when searching for your products or service. The higher your site ranks for these keywords in Google and the other search engines increases the lightly hood of potential customers finding your site and buying your products.

Studies show over 40% of people clicking through on the number one ranked site with the numbers of clicks rapidly decreasing as you move down from position to position. In fact 80% of people do not search more than two pages deep so appearing on page number seven makes your website almost invisible to potential customers.

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Its just after 11 on Tuesday the 29th of April 2008 and I have just noticed on my google toolbar that our new site has achieved a PageRank of 3.

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We recently undertook a re branding exercise including changing our name from Real World Sales Training to Beyond the Boardroom, primarily because the list of services that we now offer has increased and the old name Real World Sales Training didn’t reflect this. As part of this re branding, our website moved to a new domain www.realworld.ie to www.btbtraining.com

A big concern when you have to move is that when you move sites you affect your site performance in Google and for a business like ours that depends on the web for enquires and leads, this is very bad news.

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