Blog to add Real Value for Your Business (Part 2)
Monday, August 25th, 2008Published by Niall Devitt, Btb Business Training
In part one, we talked about how some business bloggers create posts that resemble a series of reworded ads. This is, in my opinion a misguided S&M approach, which will rarely add anything to the company’s bottom line.
For a business blog to end up adding real value for that business, it has to first add value for potential customers/readers. Then and only then, will these potential customers be motivated enough to contact the business and give you an opportunity to turn them into actual customers. So how can you achieve this?