Published by Niall Devitt, Btb Business Training

The following is based on a recent bad customer experience I had with an organisation (who should know better), here in Ireland. They problem arose, because they ended up making promises, which unfortunately they were unable to keep. I now know, that this was not entirely their fault, and that circumstances, beyond their control conspired to create a situation where they had to leave some people down. I happened to be one of those people.

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Published by Niall Devitt, Btb Business Training

A client of mine called me the other day looking for some advice. He owns and operates a small distribution business and as he put it is considering investing in CRM technology, with the aim of helping his business through automating his sales and customer reporting.

The catalyst event for this call was that one member of his sales team had recently left the company taking with him a long list of contacts, and presumably with time customers.

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