Published by Niall Devitt, Btb Business Training

This current economic climate creates a temptation or indeed desperation, where businesses may decide to offer customers much larger levels of discount. My last post talked about why businesses, particularly smaller companies need to be careful when it comes to offering one off or exceptional discounts.

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Published by Niall Devitt, Btb Business Training

Jonathan Farrington wrote an excellent post, on why smaller companies are well positioned to do well in the year ahead. In it, Jonathan describes the factors that give a smaller company an edge including:

Not being weighted down by unnecessary bureaucracy

An ability to make decisions quickly

Being more capable of building stronger, sustainable relationships with customers

Jonathan goes on to talk about why 2009 will be the year of “Customer Focus” describing what is meant by the term, and why it creates competitive advantage.

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