Guest Post: 5 Ways Small is Beating Big for Flagship Clients
Monday, May 24th, 2010
Small is Beating Big
I’ve been noticing a not so subtle trend lately. One that should really get small businesses excited about the future.
Small is beating big for major accounts–Fortune 500 kind of accounts.
How is this possible? How are Chris Brogan and Jason Falls beating Oglivy Interactive, BBDO, Campbell-Ewald and the like for big-time interactive marketing and social media clients. How is Jeremiah Owyang and Altimeter Group beating Forrester and Gartner? (more…)