The international business landscape is a scary place but for the vast majority of Irish businesses it sooner or later becomes the only place. Let us make no mistake, the speed at which our economy recovers is tied in no small way to us regaining our abilities to successfully internationalise our products and services.

International investment will continue because we offer competitive corporate taxation, an English speaking and skilled workforce and a gateway into Europe.

We previously have enjoyed massive US backing but with so many emerging economies, huge new markets and globalisation, we cannot seriously expect this to continue.

Ireland is entering a brave new world, one with massive potential but one where global competition is fierce.

The new kingpin on this global block is called Speed. The pace at which opportunities will arise and be taken will be breath taking. Learning from mistakes is allowed so long as they are not your mistakes. It is about getting things done rather than talking about doing it. We are entering into an end game where results matter more than theory.

So what defining abilities will Irish businesses need to successfully internationalise?

My good friend Dave Brock talks about 4 and I agree.

Capability

Process

Capacity

Experience

Ok, these may mean slightly different things to an individual business but take away any one and the result is the same. You could say mistakes and to a large extend you would be right but the real killer in my opinion is pace or indeed lack of.

Waiting around to get it right means you risk losing the opportunity altogether.

The major advantage smaller businesses have over larger businesses is in their ability to make decisions and change quickly.

This principle could be equally well applied to countries and their respective economies. There is no reason why Ireland shouldn’t possess the ability to move fast. In fact, in my opinion a pair of fleeting feet should become a cornerstone in which our new economy is built.

With this is mind, I invite you to our Irish Software Internationalisation Events on the 29^th of Sept morning and afternoon. These are about giving Irish businesses the Capability, Process, Capacity, and Experience to Internationalise. It’s about results, it’s about speed…………Prepare to put the boot down.

Internationalisation is the biggest single challenge facing the Irish Tech Sector today. Having ambition in Ireland, means you’re looking international quickly. Irish Tech companies almost immediately face great challenges to make their business successful.

On Tuesday the 29th of September 2009, between 10am to 2pm at the Hampton hotel in Donnybrook, Dublin 4, we invite CEO s of Irish Technology Companies to join us - Register Today, limited to 30 attendees.

The event will present talks from leading International and Irish experts, case studies from successful indigenous Irish Technology companies, and an opportunity to discuss the challenges and pitfalls of the International business landscape with your peers.

On the back of their recent partnership announcement Donagh Kiernan of Maidsfield Associates, Niall Devitt of Beyond the Boardroom and David Brock from Los Angeles based Partners In EXCELLENCE along with guest Kevin O’Leary CEO of Qumas, the internationally successful Irish software company, will present and discuss how Irish technology companies can to succeed in international markets.

The Partners In EXCELLENCE, Beyond the Boardroom and Maidsfield Associates Strategic Partnership’s focus is to help Irish Technology companies accelerate the results they achieve through their Internationalisation efforts. The partnership brings together experience and track record in helping companies successfully expand globally. Leveraging the capabilities to access new regions, markets, develop new channels and alliances; this partnership will help Irish Technologies improve the results they achieve in competing in a global market.

Whether your organisation is seeking to go international or already trading abroad the internationalisation partnership can assist you to ensure you achieve the highest levels of performance and the best results possible.

Together, Maidsfield Associates, Beyond the Boardroom and Partners In EXCELLENCE have helped Irish and other organizations achieve tremendous results in Internationalising. Organizations like Qumas, InnerWorkings, Decare Systems Ireland, Helix Health, Dolphin Software, Enterprise Ireland, IBM, HP, Canon, Motorola, Ericsson, Dassault Systemes, NCR, and others.

Timetable

10:00 Arrive, Coffee and Registration
10:30 Welcome and Introduction - Donagh Kiernan & Niall Devitt
10:40 Corporate Partnering into Markets - Donagh Kiernan
Guest: Kevin O’Leary, CEO Qumas
11:20 Hi Tech Globalisation Options - David Brock
11:50 Internationalisation Workshop - facilitated by Niall Devitt
Breaking into roundtables / groups and discussing internationalisation challenges and potential solutions
13:10 Lunch and Networking
14:00 Close

Attendees are limited to 30 - register today