I’m sometimes asked where I go to for social media know-how, the simple answer is that virtually everything you need to know is available online. There are many great social media blogs who publish straight forward & practical advice & know-how. Here are 10 truly excellent blogs to get you started. (more…)
I’ve spoken about my admiration for Linkedin and how to use it as a development tool for business before. Linkedin groups are a wonderful way to market you and your business, make connections and have your questions about business answered. I am a member of many Linkedin groups and try to participate as much as possible. Here is a list of the top 30 Irish Linkedin groups by number of members. (more…)
I thought I’d share my favourite business tools I have used this year. I am amazed at how many amazing products for business are very inexpensive or often completely free. The only challenge is to find them in the first place. (more…)
Btb Guest Author
Twitter looks like a foreign language and Facebook intimidates you with its features. You signed up for these social networking sites but you are stumped – how can these sites actually help your company?
Social networking sites are easy to navigate, yet they look confusing to new account users. The following tricks will take the mystery out of how to use popular social networking sites to promote your company.
Facebook - http://www.facebook.com/
Fill out your business contact information in your profile. Make sure you include your real name and company name. Set up a “business page.” If you have multiple companies or branches, set up multiple pages. Include hours of operation, phone numbers, emails, etc. This is important because search engines will pick up these business pages. Facebook allows you to send out messages to your friends list to become “fans” of your business page. You can also add company events to your profile—another great promotional tool.
Twitter - http://www.twitter.com/
Twitter is the hottest and fastest growing micro-blogging platform on the Internet. Twitter boasts 5 million users and has been touted by companies as a high-profile branding tool. Twitter acts like an instant messaging program. The best way to take advantage of Twitter is to follow the RIGHT people. Promote important company news and links in your tweets (message updates). These are helpful applications which make it easy for you to update tweets: TwitterFox ( https://addons.mozilla.org/en-US/firefox/addon/5081 ) and TweetLater ( http://www.tweetlater.com/ ).
MySpace - http://www.myspace.com/
If you want high visibility, add professional pictures to your profile. Photos are a great way to attract people to your MySpace page. MySpace also allows you to write a catchy headline for your page– keep it simple and make sure you include your company’s website link. Stand out as an expert in your field, and use the copywriting trick of “call to action” (invite them to your website or blog).
LinkedIn - http://www.linkedin.com/
LinkedIn is one of the most effective business social networking sites. Tailor your profile accordingly to your specific industry. A great tool is the email import feature – you can invite business colleagues and clients via your email account. One of the fastest ways to get your company name out there is to join professional groups. These groups allow you to easily connect with potential clients and colleagues. You can also add comments and interact on group forums. Update your profile on a regular basis and make your profile public (or no one will see you!)
YouTube - http://www.youtube.com/
The largest free video hosting site on the Internet, YouTube allows you to promote company videos to a mass audience – over 100 million U.S. viewers per month. If you represent sports and fitness industries, demonstration videos (i.e. yoga, weight training, etc.) are an effective promotional tool. Become active in the YouTube community and subscribe to other channels that target your industry. Add keywords to your video descriptions and account profile – search engines will pick up your video and company profiles.
Zeke Camusio is CEO of the Outsourcing Company, an online marketing agency with offices in Aspen, Colorado and New York. The Outsourcing Company is Zeke’s sixth company. His ultimate goal is to start an entrepreneurship school to give people the tools they need to make the world a better place to live.
Over at TSE
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The following is based on a recent bad customer experience I had with an organisation (who should know better), here in Ireland. They problem arose, because they ended up making promises, which unfortunately they were unable to keep. I now know, that this was not entirely their fault, and that circumstances, beyond their control conspired to create a situation where they had to leave some people down. I happened to be one of those people.
Writing and publishing online articles is a great way to both promote your business by increasing the numbers of visitors and backlinks to your website.
