The Sales Trainer Debate
Friday, November 21st, 2008Published by Niall Devitt, Btb Business Training
Skip Anderson has started somewhat of a debate about selling benefits in the forum on Salespractice.com about a video by Grant Leboff, author of Sales Therapy.
This video titled “Sales Myth #1: “Sell The Benefits” is described as “pulling the plug on that age-old sales tactic - selling the benefits.