Dealing with Sales Objections: Resistance to Change
Wednesday, November 12th, 2008Published by Niall Devitt, Btb Business Training
When I talk here about the ” Resistance to Change” objection I do not mean a competitor objection. I say this because it can sometimes prove very difficult to tell the difference. The prospect may choose to verbalise both objections by giving the salesperson very similar answers i.e. “I am happy with my current supplier”.