CRM for a Small Business
Tuesday, July 8th, 2008Published by Niall Devitt, Btb Business Training
A client of mine called me the other day looking for some advice. He owns and operates a small distribution business and as he put it is considering investing in CRM technology, with the aim of helping his business through automating his sales and customer reporting.
The catalyst event for this call was that one member of his sales team had recently left the company taking with him a long list of contacts, and presumably with time customers.