Guidelines for Martians who sell on Venus
Tuesday, June 24th, 2008Published by Niall Devitt, Btb Business Training
Studies show that women buy or influence 80% of all consumer goods. According to a David Powers Homes study they make 80% of all $180 to $500K price range and they are likely to play a significant role in other big ticket purchases such as cars etc. In fact just because they aren’t directly involved in a particular purchase doesn’t mean they aren’t strongly behind the buying decision.