2009 – The Year of the Discount, Maybe or Maybe Not?
Monday, January 12th, 2009Published by Niall Devitt, Btb Business Training
Jonathan Farrington wrote an excellent post, on why smaller companies are well positioned to do well in the year ahead. In it, Jonathan describes the factors that give a smaller company an edge including:
Not being weighted down by unnecessary bureaucracy
An ability to make decisions quickly
Being more capable of building stronger, sustainable relationships with customers
Jonathan goes on to talk about why 2009 will be the year of “Customer Focus” describing what is meant by the term, and why it creates competitive advantage.