I’m sometimes asked where I go to for social media know-how, the simple answer is that virtually everything you need to know is available online. There are many great social media blogs who publish straight forward & practical advice & know-how. Here are 10 truly excellent blogs to get you started. (more…)
Ok! So I got your attention, right? (more…)
I thought I’d share my favourite business tools I have used this year. I am amazed at how many amazing products for business are very inexpensive or often completely free. The only challenge is to find them in the first place. (more…)
Btb Guest Author
Claire Boyles
I’ve been on facebook a couple of years now, and I love it. It’s fun, I get to have a laugh with my friends- lots of my friends are living in England and I’m based in Dublin so it’s great; a cost effective way to stay connected to people I care about. It has gotten me reconnected with friends that I haven’t seen in 10 or 20 years. Often conversations have been sparked off by comments on friends status updates, and I’ve made new facebook friends in this way. I’ve also made new real friends through facebook- friends of people I already know, that I’ve had the pleasure of meeting in “real” life too.
Then there’s the random friend requests I receive from complete strangers, serial networkers, who, for the most part don’t even tell me why they want to be my friend. I’ve accepted these requests in the past, but given them limited access to my information. This has it’s pro’s and cons. I would like to make use of my online presence so that I remain open to business opportunities.
In fact I’ve got clients through facebook- from people clicking through to my website and reading my blog, from reading my status updates & initiating conversations with me. And that’s something I want to maintain and make good use of, especially as I coach because I love what I do- I love making positive differences to people’s lives. I had one experience where I had to remove someone from my friends as they were contacting all my friends and spamming them. I’ve also had to remove posts to my wall that were advertisements for their business!! I mean really, just HOW on earth do you think that is ok?
There is another drawback to this situation- facebook has now, more than ever become my public face. It’s become the way I am seen by the world, it’s become a marketing tool and I’ve become more and more prudent about what I do and don’t share. That has affected the social side of facebook- I can no longer be blaze and carefree about what I’m laughing about. I can no longer openly discuss, or have debates about personal views. Things can often be misinterpreted.
Also at times I want to let off a bit of steam to my friends, have a rant about something that I find irritating, sometimes even I ask for help. These things are not congruent with my brand. They make me human of course, but when people look for coaching/inspiration they want to see the solutions to their own issues, not someone in the middle of one! If you drink then you’ve also got the added risk of drunken photo’s being uploaded, thankfully I don’t have this one but I do attend parties and am in photo’s where others are in this situation!
One solution is to set up a business page- which I’ve done, but having separate status updates for another social media account is really not that attractive for me- I want to be more efficient and reduce the workload, not increase it!
Sadly this means that my facebook profile, although still very sociable, has shifted its emphasis. I’ll miss the open discussions I’ve had in the past. Sure I’ll still be able to keep in touch with my friends, and make new ones, but not in the same way.
Think carefully about how you use your online presence, social media is very useful and practical, but if you’re using it as a marketing tool the social aspect can be reduced dramatically.
It’s the age old dilemma, do we mix business with pleasure?
Connect with my personal account http://www.facebook.com/ClaireBoyles
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Claire Boyles is a leading Irish business coach. In 2007, she founded her own company called Management Matters . She has created a style of coaching which is totally client centred and specifically sets out to identify the clients’ skills, assets and weaknesses; this empowers clients to transform weaknesses into strengths. Clients working with Management Matters have found that obstacles that previously seemed insurmountable soon appear like mole hills and they achieve far more than they ever believed was possible!
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Over at TSE today
Cold Call vs Warm Call vs Social Media
Tuesday July 28th 2009 6.00 PM GMT
Is cold calling dead?
Is email marketing ineffective?
Aren’t you on social media yet?
Feeling a little confused?
A panel of experts from each of these backgrounds will discuss metrics and successes for different sales strategies and YOU can be the judge. Will those on the panel agree? We guess not…. Join the call and add YOUR comments…
As some may already know, I was once upon a time social media sceptic. While I could see a distant value in using these tools, I remained unconvinced as to how an old fashioned sales gun like me - could generate real B2B sales using social media.
If I was sceptical about social media in general, I was entirely sceptical about Twitter. It appeared to me at first glance to be a lowest common denominator kind of tool.
My initial impressions
Having thousands of followers appeared to be the name of the game. With so many tweets and re-tweets, how could a B2B salesperson like me develop anything that resembled a meaningful business relationship on here? Where is the sophistication I thought? This is a nothing but a school yard tool containing a myriad of little broadcasts and where no one appeared to be listening.
So about two months ago and against my own better judgement - I decided to persevere with Twitter.
I started with Three Objectives
So what I have I learnt?
Is Unique because it’s Pick Up and Go
Twitter is unique; It’s a “pick up and go” tool. It is it’s simplicity of use that makes it so effective. As I said earlier, I initially thought that this was a failing, but now realise that this is what actually makes it so effective . This is also probably one of the main reasons behind its massive popularity.
It Takes Time to Truly Get It.
That’s right, even though it is easy to use, it still takes time to work out how best to use it. While its functionality may be straight forward, the potential of this functionally is not. This is where the learning is, and this is what takes time to master.
So it’s a Broadcast Tool, Right?
Yes it is, but that is less than half the story.
Twitter is a truly amazing broadcast tool. It allows you to instantaneously tweet and get information out there. If others see value in this information, they will re-tweet it, further maximising on your potential audience.
It’s about Followers and Lots of them?
NO ITS NOT!!
The term “followers” is in my opinion an unfortunate Twitter description. It is the interpretation of what is a follower? And why should I follow? That turns people off understanding and using twitter effectively.
I prefer to think of my followers and those that I follow as “friends” or perhaps a more approvite description might be “potential friends”
The Most Important Letters are R and T
RT @damienmulley: Advising to follow “influencers” on Twitter is downright ignorant/fatal. Everyone has influence due to 2 letters: R and T
Damien Mulley brilliantly highlights through one of his tweets why re-tweeting is the most important thing that you will do on Twitter.
Think of retweets (RT) as Twitter’s very own currency.
In Part 2
In Part 2, I will be discussing why in my opinion, Twitter should be used as both a Sales and a Marketing tool and why if you only see Twitter as a marketing tool - you might very well be missing the Twitter boat.
In the News
Over at Top 10 Sales Articles, Diane Helbig has taken a commanding lead, but it’s still early days - have you voted yet?
