Btb Guest Author

Claire Boyles

I’ve been on facebook a couple of years now, and I love it. It’s fun, I get to have a laugh with my friends- lots of my friends are living in England and I’m based in Dublin so it’s great; a cost effective way to stay connected to people I care about. It has gotten me reconnected with friends that I haven’t seen in 10 or 20 years. Often conversations have been sparked off by comments on friends status updates, and I’ve made new facebook friends in this way. I’ve also made new real friends through facebook- friends of people I already know, that I’ve had the pleasure of meeting in “real” life too.

Then there’s the random friend requests I receive from complete strangers, serial networkers, who, for the most part don’t even tell me why they want to be my friend. I’ve accepted these requests in the past, but given them limited access to my information. This has it’s pro’s and cons. I would like to make use of my online presence so that I remain open to business opportunities.

In fact I’ve got clients through facebook- from people clicking through to my website and reading my blog, from reading my status updates & initiating conversations with me. And that’s something I want to maintain and make good use of, especially as I coach because I love what I do- I love making positive differences to people’s lives. I had one experience where I had to remove someone from my friends as they were contacting all my friends and spamming them. I’ve also had to remove posts to my wall that were advertisements for their business!! I mean really, just HOW on earth do you think that is ok?

There is another drawback to this situation- facebook has now, more than ever become my public face. It’s become the way I am seen by the world, it’s become a marketing tool and I’ve become more and more prudent about what I do and don’t share. That has affected the social side of facebook- I can no longer be blaze and carefree about what I’m laughing about. I can no longer openly discuss, or have debates about personal views. Things can often be misinterpreted.

Also at times I want to let off a bit of steam to my friends, have a rant about something that I find irritating, sometimes even I ask for help. These things are not congruent with my brand. They make me human of course, but when people look for coaching/inspiration they want to see the solutions to their own issues, not someone in the middle of one! If you drink then you’ve also got the added risk of drunken photo’s being uploaded, thankfully I don’t have this one but I do attend parties and am in photo’s where others are in this situation!

One solution is to set up a business page- which I’ve done, but having separate status updates for another social media account is really not that attractive for me- I want to be more efficient and reduce the workload, not increase it!

Sadly this means that my facebook profile, although still very sociable, has shifted its emphasis. I’ll miss the open discussions I’ve had in the past. Sure I’ll still be able to keep in touch with my friends, and make new ones, but not in the same way.

Think carefully about how you use your online presence, social media is very useful and practical, but if you’re using it as a marketing tool the social aspect can be reduced dramatically.

It’s the age old dilemma, do we mix business with pleasure?

Connect with my personal account http://www.facebook.com/ClaireBoyles

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Claire Boyles is a leading Irish business coach. In 2007, she founded her own company called Management Matters . She has created a style of coaching which is totally client centred and specifically sets out to identify the clients’ skills, assets and weaknesses; this empowers clients to transform weaknesses into strengths.  Clients working with Management Matters have found that obstacles that previously seemed insurmountable soon appear like mole hills and they achieve far more than they ever believed was possible!

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Over at TSE today

Cold Call vs Warm Call vs Social Media

Tuesday July 28th 2009 6.00 PM GMT

Is cold calling dead?
Is email marketing ineffective?
Aren’t you on social media yet?
Feeling a little confused?

A panel of experts from each of these backgrounds will discuss metrics and successes for different sales strategies and YOU can be the judge. Will those on the panel agree? We guess not…. Join the call and add YOUR comments…

Btb Guest Author

Zeke Camusio

Twitter looks like a foreign language and Facebook intimidates you with its features. You signed up for these social networking sites but you are stumped – how can these sites actually help your company?

Social networking sites are easy to navigate, yet they look confusing to new account users. The following tricks will take the mystery out of how to use popular social networking sites to promote your company.

Facebook - http://www.facebook.com/
Fill out your business contact information in your profile. Make sure you include your real name and company name. Set up a “business page.” If you have multiple companies or branches, set up multiple pages. Include hours of operation, phone numbers, emails, etc. This is important because search engines will pick up these business pages. Facebook allows you to send out messages to your friends list to become “fans” of your business page. You can also add company events to your profile—another great promotional tool.

Twitter - http://www.twitter.com/
Twitter is the hottest and fastest growing micro-blogging platform on the Internet. Twitter boasts 5 million users and has been touted by companies as a high-profile branding tool. Twitter acts like an instant messaging program. The best way to take advantage of Twitter is to follow the RIGHT people. Promote important company news and links in your tweets (message updates). These are helpful applications which make it easy for you to update tweets: TwitterFox ( https://addons.mozilla.org/en-US/firefox/addon/5081 ) and TweetLater ( http://www.tweetlater.com/ ).

MySpace - http://www.myspace.com/
If you want high visibility, add professional pictures to your profile. Photos are a great way to attract people to your MySpace page. MySpace also allows you to write a catchy headline for your page– keep it simple and make sure you include your company’s website link. Stand out as an expert in your field, and use the copywriting trick of “call to action” (invite them to your website or blog).

LinkedIn - http://www.linkedin.com/
LinkedIn is one of the most effective business social networking sites. Tailor your profile accordingly to your specific industry. A great tool is the email import feature – you can invite business colleagues and clients via your email account. One of the fastest ways to get your company name out there is to join professional groups. These groups allow you to easily connect with potential clients and colleagues. You can also add comments and interact on group forums. Update your profile on a regular basis and make your profile public (or no one will see you!)

YouTube - http://www.youtube.com/
The largest free video hosting site on the Internet, YouTube allows you to promote company videos to a mass audience – over 100 million U.S. viewers per month. If you represent sports and fitness industries, demonstration videos (i.e. yoga, weight training, etc.) are an effective promotional tool. Become active in the YouTube community and subscribe to other channels that target your industry. Add keywords to your video descriptions and account profile – search engines will pick up your video and company profiles.

Zeke Camusio is CEO of the Outsourcing Company, an online marketing agency with offices in Aspen, Colorado and New York. The Outsourcing Company is Zeke’s sixth company. His ultimate goal is to start an entrepreneurship school to give people the tools they need to make the world a better place to live.

Over at TSE

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