Published by Niall Devitt, Btb Business Training

The following is based on a recent bad customer experience I had with an organisation (who should know better), here in Ireland. They problem arose, because they ended up making promises, which unfortunately they were unable to keep. I now know, that this was not entirely their fault, and that circumstances, beyond their control conspired to create a situation where they had to leave some people down. I happened to be one of those people.

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Published by Niall Devitt, Btb Business Training

Search engine Optimisation (SEO) is the process of increasing the volume of traffic to your website from the search engines for the keywords your target audience are using when searching for your products or service. The higher your site ranks for these keywords in Google and the other search engines increases the lightly hood of potential customers finding your site and buying your products.

Studies show over 40% of people clicking through on the number one ranked site with the numbers of clicks rapidly decreasing as you move down from position to position. In fact 80% of people do not search more than two pages deep so appearing on page number seven makes your website almost invisible to potential customers.

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