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Motivational Objective Setting


The world has quickly changed in the landscape of how organisations function in customer markets, however, internally it seems little has changed in the way they are managed or led through goal setting methods.

With all the tech startups and growth in smaller mini-companies, new methodologies have rarely sprung up in the way we create an inspiring vision and translate that into strategy, goals/objectives and activities for individuals.

However, there are some beacons of light where organisations such as LinkedIn, Google, Microsoft and Intel, have adopted a new model of creating and delivering goals and targets, that is more ‘agile’ and responsive to market and customer changes in a fast-moving business environment.

Who will this course benefit?

This course is suitable for leaders, senior managers, managers and supervisors responsible for setting goals and targets for their teams.

Learning Objectives:

By the end of the course attendees will be able to:

  • Understand the fast-changing business landscape and how a new model of objective setting is required
  • Explain the reasons behind employees demanding more from their employers
  • Construct and write motivational based objectives and key result measures that get results
  • Understand and manage the risks and critical success factors associated with motivational objective setting and it’s process
  • How to use the 4 superpowers of motivational objectives to drive different organisational agenda challenges
  • Build and create a gradual shift towards better feedback conversations and regular more effective performance reviews
  • How to use motivational objective setting and it’s processes to create cultural change

Course Outline/Modules

  • The rapidly changing business landscape
  • Employee expectations – the seismic shift in demand
  • Traditional goal-setting models and limitations (according to Jack Welch)
  • The inherent dangers of the cascade model
  • The Intel invention and how it solved their agility problem
  • The 4 powerful advantages of using motivational objective setting
  • How inspirational goals fly in the face of traditional thinking
  • Why are motivational goals important to the 5 generations of worker
  • How to create high level, motivational goals and objectives
  • How a bottom-up approach works in creating tight key result measures
  • How to avoid typical mistakes in objective writing
  • How to use motivational objectives to increase focus and commitment to business/team priorities
  • How to use motivational objectives to align and connect teams better to strategic plans
  • How to use key result measures to track accountability
  • How to use motivational objectives for stretch
  • Continuous performance management (changing the typical appraisal model) through conversation, feedback and recognition.
  • Using motivational objectives for culture change


1 day

Maximum numbers:


Posted in Management & Leadership